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www.exactitudes.com
"They call their series Exactitudes: a contraction of exact and attitude.
By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people's attempts to distinguish themselves from others by assuming a group identity."


Urban Outfitters Blog:
"We like to think of ourselves as individuals and one of the fundamental ways we distinguish ourselves from the pack is with how we dress.
The Rotterdam-based duo, Ari Versluis and Ellie Uyttenbroek, stick a wrench in that idea with their ongoing project, Exactitudes.
For 14 years, the pair has photographed thousands of people all over the world painstakingly categorized them by their style of dress, and compiled their collection into a website and a book. A fascinatingly thorough and somewhat deflating project that might makes you feel like just one of a million."

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